She chose Zakat Foundation of America because she’s seen how effective their work is. “They are a global humanitarian organization that does amazing work all around the world.” By raising money for them and helping them do their important work, Eda has been able to turn her passion for the cause into action and make a big impact.
2. Introducing the cause to new audiences
Eda primarily uses social media to promote her annual Fight Against Hunger fundraisers, asking people she knows to support the cause she feels so passionate about, either by donating or helping her spread the word about her fundraiser. And each year, the base of support she has grows.
“Every year our team grows and we also have kids from the United States being advocates for the orphans,” she said. “It’s really amazing.”
3. Persistence and consistency
Like many successful peer-to-peer fundraisers, Eda has turned her fundraiser into an annual event that those who know her can look forward to each year. She has been able to build a brand for her Fight Against Hunger fundraisers that people know and recognize.
Eda reliably fundraises for Zakat Foundation of America each year, usually in the spring. By being a persistent advocate for this cause and this nonprofit, she’s helped build her event while at the same time helping donors build an understanding of the nonprofit and the issues they address. She works not only to raise funds, but raise awareness of the importance of the work Zakat Foundation does, sending a consistent message about hunger, the refugee crisis and compassion.
4. Strong fundraising messaging
Eda uses techniques that fundraising professionals employ. In each fundraiser, she connects the amount of a donation with a specific item that amount provides. For 2016’s Fight Against Hunger, she connected her goal amount to how many meals $22,000 would provide for 100,000 Syrian refugees.